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CZECH REPUBLIC  01. 03. 2012

"Local Identity Product (LIP) – sustainable support systems for communities in Europe"

"Local Identity Product (LIP) – sustainable support systems for communities in Europe" Latvian Rural Forum in collaboration with "Association of Regional brands" from Czech Republic and "Rural Development Foundation" from Romania has started to implement the project „Local Identity Product (LIP) - sustainable support systems for communities in Europe" co-financed by the European Union programme „Europe for Citizens".  more
CZECH REPUBLIC  19. 04. 2011

Brochure 'Regional Branding throughout Europe' has been published

Brochure 'Regional Branding throughout Europe' has been published Association of regional brands. o.s. published with support from the European Social Fund within the Operational Programme Human Resources and Employment publication " Regional Branding throughout Europe - Experience sharing in the field of regional products support“  more
CZECH REPUBLIC  14. 04. 2011

Common inspiration – an international workshop on regional branding

Common inspiration – an international workshop on regional branding The workshop entitled 'How to do the best promotion of our region' which took place in Telč (Czech Republic), presented systems of regional branding in the Czech Republic and Austria.  more
CZECH REPUBLIC  07. 03. 2011

Workshop on regional products from Jeseniky

Workshop on regional products from Jeseniky A workshop on regional branding in the region of Jeseniky took place on Thursday, 3rd March. Participants learned about local products and shared experience with the other regions where the regional brands have been established for a long time.  more
CZECH REPUBLIC  04. 10. 2010

International Conference on Regional Branding

International Conference on Regional Branding Conference "Branding and Promotion of Regional Products – Sharing of European Experience" took place on 23rd and 24th September in Podebrady.  more
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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

KRKONOŠE originální produkt®

KRKONOŠE originální produkt®

Products that carry the brand KRKONOSE original product® have to meet the strict criteria. Brand guarantees in particular that the product was made by local producers of the Giant Mts., but also other characteristics such as product quality, environmental friendliness and uniqueness of the product associated with its origin in the Giant Mountains, such as the use of traditional techniques, handmade and local raw… More

CZECH REPUBLIC

HANÁ regionální produkt®

HANÁ regionální produkt®

Brand in region Haná was founded in 2009. Currently, the brand HANÁ regionální produkt® is given by LAG Moravská cesta (Moravian way). It has become a regional coordinator of the brand in 2011. Its task is to manage the brand, providing promotional activities related to regional branding and interact with the brand holders as well as potential new applicants. People buying local products with regional brand have… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR