ARZ

Brand VYSOČINA regionální produkt® is awarded since 2007. Regional coordinator of the brand is agency ZERA from Naměšť upon Oslava.  Brand holders can present their products at many events held in the region. County Vysočina cooperates on funding of the spread awareness of brand  and uses local products also for their own promotion. Region Vysočina works to promote local products with a partner from Lower Austria in the project from the cross border co-operation program. Promotion of the brand and local producers is the main aim.

Nowadays the brand is given to handcrafts, food and natural products. In the future, they allow for branding of the services. Selling points are marked with the brand logo; producers have for disposal promotional materials.

Products marked with brand VYSOČINA regionální produkt®:

Crafts:
Ceramics
Blacksmiths' wares
Woven products
Wooden products
Leather goods
Jewelry
Glass products
Lace
Straw and plaiting materials


Food and natural products:
Products made from potatoes
Dairy products
Vegetables
Pastry
Beer
Flour
Sausage
Honey
Mushrooms