MORAVSKÝ KRAS regionální produkt®

Region: Moravský kras (Moravian Karst)

Project branding of local products in the Moravian Karst and surroundings is one of the activities of civil associations LAG Moravian Karst, which was founded in 2006. The aim of the association is to create conditions to supporting sustainable development of the region. Moravian Karst is one of the most important karst areas in Central Europe. The area is part of the European network of protected areas NATURA 2000. Unique natural values ​​require sensitive and careful land use and management.

The first local products received brand  in 2007. LAG Moravian Karst publishes the various press materials to promote brand: catalogs of local producers, newspapers and maps. Producers participate in common meetings and fairs. Broad cooperation among all interested people in the region is very important. They are together looking for other ways and direction of marketing: new media (Internet, social networks, film, TV), adventure tourism, new trends in tourism and gastronomy.

Products with a regional brand in the Moravian Karst:

Decorative Stones
Hand-painted silk
Sheep Products
Wooden products
Glass and Jewelry
Cotton aprons
Handmade Soaps
Bee Products
Art Cast
Artificial flowers made from natural materials
Stained Glass
Tinker products

Food and natural products:

Goat and sheep cheeses
Bakery products
Beer and soft drinks
Ostrich Products
Traditional dishes


MAS Moravský kras

Sloup 221
679 13 Sloup
Czech Republic

Ing. Jozef Jančo


Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR