Regional branding
Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them.
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GERMANY
echt Schwarzwald
Products with the brand echt Schwarzwald come from selected farms in the region. Very strict requirements and stringent checks ensure the highest quality and excellent benefits. Long-term goal is to preserve traditional cultural and agricultural landscapes of the region.Products: beef spirits and liqueurs honey sheep and goats milk and milk products More
POLAND
Dolina Baryczy Poleca
Support for the unique tourism offer – traditional products and services which are friendly for the environment Support for local (small) business Protection of local nature and culture heritage More
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Co-financed from the European Social Fund and the State Budget of the Czech Republic
© 2010 Asociace regionálních značek
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