Regional branding

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Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More

CZECH REPUBLIC

VYSOČINA regionální produkt^®

Brand VYSOČINA regionální produkt® is awarded since 2007. Regional coordinator of the brand is agency ZERA from Naměšť upon Oslava. Brand holders can present their products at many events held in the region. County Vysočina cooperates on funding of the spread awareness of brand and uses local products also for their own promotion. Region Vysočina works to promote local products with a partner from Lower Austria in… More

CZECH REPUBLIC

PODKRKONOŠÍ regionální produkt^®

PODKRKONOŠÍ regionální produkt® is a brand for products from regiono Podkrkonoší, which guarantees in particular the origin of products in this region and their uniqueness resulting from relationship to this region (tradition, local ingredients, handicraft, etc.). The brand has been awarded since 2008 to craft products, food or agricultural products, which has sufficient quality and don’t harm wildlife and the… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic