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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

POLABÍ regionální produkt®

POLABÍ regionální produkt®

The brand POLABÍ regionální produkt ®  was established in 2008. The brand is granted to consumer products, nature and agricultural products that meet the certification criteria. It aims at promoting the Elbe Valley and supporting local producers who work in this valuable and healthy region in a thoughtful and traditional way, and in accordance with nature conservancy.Although the Elbe Valley is not a typical tourist… More

GERMANY

Rügen Produkt

Rügen Produkt

Wherever you meet with the logo of Rügen product, you can expect something special. The brand ensures high quality and regional origin of the products according to strict criteria assessed by an independent commission. The product brand is granted for a limited period of two years. After this period, the holder must demonstrate the quality and origin of the product according to the brand´s criteria.Advantages of the… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR