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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

ŠUMAVA originální produkt®

ŠUMAVA originální produkt®

SUMAVA the original product ® is label for local products, in particular, that guarantees their origin in Šumava region and their uniqueness resulting from binding to this region - the traditions, local materials, handicraft, etc. The mark is awarded since 2006 and is designed for handicraft products , food or agricultural products, which must be sufficient quality and cannot harm wildlife and the environment.… More

CZECH REPUBLIC

PODKRKONOŠÍ regionální produkt®

PODKRKONOŠÍ regionální produkt®

PODKRKONOŠÍ regionální produkt® is a brand for products from regiono Podkrkonoší, which guarantees in particular the origin of products in this region and their uniqueness resulting from relationship to this region (tradition, local ingredients, handicraft, etc.). The brand has been awarded since 2008 to craft products, food or agricultural products, which has sufficient quality and don’t harm wildlife and the… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR