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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

KRKONOŠE originální produkt®

KRKONOŠE originální produkt®

Products that carry the brand KRKONOSE original product® have to meet the strict criteria. Brand guarantees in particular that the product was made by local producers of the Giant Mts., but also other characteristics such as product quality, environmental friendliness and uniqueness of the product associated with its origin in the Giant Mountains, such as the use of traditional techniques, handmade and local raw… More

SPAIN

European Territorial Quality Mark

European Territorial Quality Mark

Rural Quality is the common European brand of rural territories that already have their own territorial brands and identities, and their work is based on social and environmental values of their products and services. The companies and entities that make up this brand work and cooperate to make rural development fair and environmentally sustainable and to enhance solidarity. It is about a new concept of quality that… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR