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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
GERMANY

Regionalmarke EIFEL

Regionalmarke EIFEL

The region includes the Eifel region of North Rhine-Westphalia, Rhineland-Palatinate, eastern Belgium and Luxembourg. In the south, it is surrounded by the Moselle Valley and in the north by the Lower Rhine Embayment.The brand logo is formed of a yellow "e" and four background colours to symbolize the diversity of quality products from four sectors - agriculture, forestry, trade and tourism.Regional EIFEL mark is… More

CZECH REPUBLIC

HANÁ regionální produkt®

HANÁ regionální produkt®

Brand in region Haná was founded in 2009. Currently, the brand HANÁ regionální produkt® is given by LAG Moravská cesta (Moravian way). It has become a regional coordinator of the brand in 2011. Its task is to manage the brand, providing promotional activities related to regional branding and interact with the brand holders as well as potential new applicants. People buying local products with regional brand have… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR