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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

ORLICKÉ HORY originální produkt®

ORLICKÉ HORY originální produkt®

Coordinator for the regional branding of Orlické Mts. is civil association LAG POHODA venkova. Branding has been running over in the region since 2007.Supporting of the producers:Selling points - unique labeling of manufactories and shops,  including mobile standsPromotional materials - Catalogs of certified products, the newspaper Home in Orlické Mts., promotional roll-upsJoint activities - participation in… More

CZECH REPUBLIC

VYSOČINA regionální produkt®

VYSOČINA regionální produkt®

Brand VYSOČINA regionální produkt® is awarded since 2007. Regional coordinator of the brand is agency ZERA from Naměšť upon Oslava.  Brand holders can present their products at many events held in the region. County Vysočina cooperates on funding of the spread awareness of brand  and uses local products also for their own promotion. Region Vysočina works to promote local products with a partner from Lower Austria in… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR