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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

HANÁ regionální produkt®

HANÁ regionální produkt®

Brand in region Haná was founded in 2009. Currently, the brand HANÁ regionální produkt® is given by LAG Moravská cesta (Moravian way). It has become a regional coordinator of the brand in 2011. Its task is to manage the brand, providing promotional activities related to regional branding and interact with the brand holders as well as potential new applicants. People buying local products with regional brand have… More

CZECH REPUBLIC

ORLICKÉ HORY originální produkt®

ORLICKÉ HORY originální produkt®

Coordinator for the regional branding of Orlické Mts. is civil association LAG POHODA venkova. Branding has been running over in the region since 2007.Supporting of the producers:Selling points - unique labeling of manufactories and shops,  including mobile standsPromotional materials - Catalogs of certified products, the newspaper Home in Orlické Mts., promotional roll-upsJoint activities - participation in… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR