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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

JESENÍKY originální produkt®

JESENÍKY originální produkt®

Brand JESENÍKY originální produkt® was created as part of the projekct "Made in the Countryside", funded by the European Agricultural Fund for Rural Development. Project activities: - Excursions in the Moravian Karst - 6 public hearing (familiarization with the system, defining the territory, creation of the logo) - Meeting of the Certification Commission - Marketing study - Purchasing of the exhibition showcases… More

CZECH REPUBLIC

ORLICKÉ HORY originální produkt®

ORLICKÉ HORY originální produkt®

Coordinator for the regional branding of Orlické Mts. is civil association LAG POHODA venkova. Branding has been running over in the region since 2007.Supporting of the producers:Selling points - unique labeling of manufactories and shops,  including mobile standsPromotional materials - Catalogs of certified products, the newspaper Home in Orlické Mts., promotional roll-upsJoint activities - participation in… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR