Regional branding

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Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More

CZECH REPUBLIC

PODKRKONOŠÍ regionální produkt^®

PODKRKONOŠÍ regionální produkt® is a brand for products from regiono Podkrkonoší, which guarantees in particular the origin of products in this region and their uniqueness resulting from relationship to this region (tradition, local ingredients, handicraft, etc.). The brand has been awarded since 2008 to craft products, food or agricultural products, which has sufficient quality and don’t harm wildlife and the… More

IRELAND

West Cork Fuchsia

Evolving over the years the brand now involves in excess of 160 quality approved food, tourism and craft enterprises and has received strong recognition for its contribution to local economic development. Aside from substantial direct investment in assisting new and sustaining existing enterprise development, considerable investments have also been made in a wide range of local cultural, heritage and voluntary… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic