Regional branding

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Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More

CZECH REPUBLIC

VYSOČINA regionální produkt^®

Brand VYSOČINA regionální produkt® is awarded since 2007. Regional coordinator of the brand is agency ZERA from Naměšť upon Oslava. Brand holders can present their products at many events held in the region. County Vysočina cooperates on funding of the spread awareness of brand and uses local products also for their own promotion. Region Vysočina works to promote local products with a partner from Lower Austria in… More

AUSTRIA

Genussland Kärnten

The brand Kärnten Genussland may be granted only to products that mature and are processed in Carinthia. This concerns meat, dairy products, fruits, vegetables and grains.Objectives:Promoting agricultural and food businessesIncreasing the value of the local agricultureImproving the image of agricultural products and servicesSupport for farming families, assessing their strengths and opportunities within project… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic