Regional branding

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Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More

AUSTRIA

Genussland Kärnten

The brand Kärnten Genussland may be granted only to products that mature and are processed in Carinthia. This concerns meat, dairy products, fruits, vegetables and grains.Objectives:Promoting agricultural and food businessesIncreasing the value of the local agricultureImproving the image of agricultural products and servicesSupport for farming families, assessing their strengths and opportunities within project… More

CZECH REPUBLIC

HANÁ regionální produkt^®

Brand in region Haná was founded in 2009. Currently, the brand HANÁ regionální produkt® is given by LAG Moravská cesta (Moravian way). It has become a regional coordinator of the brand in 2011. Its task is to manage the brand, providing promotional activities related to regional branding and interact with the brand holders as well as potential new applicants. People buying local products with regional brand have… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic