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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

MORAVSKÉ KRAVAŘSKO regionální produkt®

MORAVSKÉ KRAVAŘSKO regionální produkt®

Brand MORAVSKÉ KRAVAŘSKO regionální produkt ® guarantees the real origin of products from region Moravian Kravařsko. This historical name of the region had been used long before the 2nd World War II and it is area on the upper reaches of the river Odra. The river forms the backbone of this country and the exceptional preservation of floodplains of the river Odra was the reason for publication Poodří protected area… More

CZECH REPUBLIC

PODKRKONOŠÍ regionální produkt®

PODKRKONOŠÍ regionální produkt®

PODKRKONOŠÍ regionální produkt® is a brand for products from regiono Podkrkonoší, which guarantees in particular the origin of products in this region and their uniqueness resulting from relationship to this region (tradition, local ingredients, handicraft, etc.). The brand has been awarded since 2008 to craft products, food or agricultural products, which has sufficient quality and don’t harm wildlife and the… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR