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Regional branding

Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage. The group that is provided most of the support includes local business people, i.e. handicraftsmen, farmers, small and medium-sized enterprises, whose skills and proficiency help to spread the region’s renown, and, at the same time, identification with the region represents a great marketing opportunity for them. More
CZECH REPUBLIC

KRKONOŠE originální produkt®

KRKONOŠE originální produkt®

Products that carry the brand KRKONOSE original product® have to meet the strict criteria. Brand guarantees in particular that the product was made by local producers of the Giant Mts., but also other characteristics such as product quality, environmental friendliness and uniqueness of the product associated with its origin in the Giant Mountains, such as the use of traditional techniques, handmade and local raw… More

CZECH REPUBLIC

MORAVSKÉ KRAVAŘSKO regionální produkt®

MORAVSKÉ KRAVAŘSKO regionální produkt®

Brand MORAVSKÉ KRAVAŘSKO regionální produkt ® guarantees the real origin of products from region Moravian Kravařsko. This historical name of the region had been used long before the 2nd World War II and it is area on the upper reaches of the river Odra. The river forms the backbone of this country and the exceptional preservation of floodplains of the river Odra was the reason for publication Poodří protected area… More

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Co-financed from the European Social Fund and the State Budget of the Czech Republic Spolufinancováno z Evropského sociálního fondu a státního rozpočtu ČR